Where are the Buyers?

There are two groups of potential buyers:

• Those who live in the area.
• Those who are relocating to the area.

The following chart is based on national averages. It shows the percentage of buyers that come from a particular source.

* The majority of these contacts are also listed under "Internet".

Homeowner's see "For Sale" signs displaying a real estate company's name and often mistakenly assume that the listing agent is the one that will find a buyer for the property. In almost every instance the buyer is working with an agent other than the listing agent. There are several ways that a prospective buyer can find out about your property:

• The Internet is fast becoming the preferred choice. All of my listings include a virtual tour (online video of your home).
• Newsletters - The ROE REPORT has a circulation in excess of 3,000 copies per quarter.
• Real estate magazines - my firm reserves the back cover of Homes and Land, plus I utilize the RE/MAX magazine.
• For Sale sign- mine are new and always include a brochure box filled with professional brochures. Directional signs are utilized to attract the attention of potential buyers.
• Newspaper ads - declining in value, but effective for open houses.
• TV - works fairly well for new construction, especially in the Boston area.
• Other agents - are notified via the MLS, fax around and they are mailed a copy of your brochure.
• By walking into a real estate office and asking the up agents to show them the MLS listings in a certain price range. Today 7% of all Realtors sell 85% of all properties; you won't find these agents working the front desk.

All national real estate firms have relocation departments. RE/MAX is the world's number "1" real estate company. "Above the Crowd" is more than a slogan, it defines RE/MAX.

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